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Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More

When companies want to forge lasting relationships with customers, most focus first on the value that customers bring to them. But according to a white paper from SAS Institute, that thinking is backwards. The critical first question to ask is, “What value does our company deliver to our customers? Read More

If the start-ups and already established businesses have to grow they need to find their potential clients. It is a fact that keeping the existing customers is a struggle in itself in the current economic situation. If you think having a great product/service alone is enough to get new customers, t Read More

Many are aware of the multitude of benefits that go along with telecommuting. However, still 40% of the workforce who could telecommute, aren't doing it yet. This article makes 8 cases for why your employees should have the option to work remotely. Read More

Social media is a great channel to promote sales and specials to consumers for your small business. Follow these steps to win more deals! Read More

There are tons of posts out right now focusing on what an amazing leader Steve Jobs was. And while that’s true, I want to focus on the formula that made him (and Apple, and Pixar) the success that we know and will continue to learn from.

Vision+Execution+Product=Success Read More

A paradox is a statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory. If something is a paradox, then it’s a puzzle, a mystery, an enigma, an inconsistency. Whi Read More

Images have to be used well both contextually for the user and for SEO. Let us see some cases where text is a better option for a web page. Read More

The way you tell the story of your business will change the way both you and your customers think about your company. Read More

If you plan to promote your website through social bookmarking, here on BizSugar or anywhere else, this is a great, real-life tutorial on how not to do it. Read More