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An effective small business marketing strategy to grow your brand is to use the emotional benefits for new product or service ideas. Here are a few tips how to do it. Read More

But the final measurement isn’t taken until the end of the game. Why then so much focus on the scoreboard? Instead, you should be focused on playing the game well. Read More

Google Plus is being set to rise as the next competitor to social media giants like Facebook and MySpace, but what about the Google +1 button? Are people paying attention to it, and will Google want to continue its use in the future? Read More

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting Read More

Would you like to earn some extra money? Are you thinking about starting a business? Check out this Side Business series. It will help you go from zero to full-time. Read More

This article gives you 6 great ways to create compelling calls to action for your website to help you increase conversions. Read More

Disney takes pride in giving its theme park visitors memorable experience. Similar experience of two children during their visit to Disney World provides valuable lessons in customer service and employee management for all small business owners. Read More

Whatever you try to do in life that involves other people will almost certainly entail some kind of compromise. The White House recently sent me a video about finding a common ground. Obviously because of the current stand off in the debt ceiling talks. However, finding a way forward is something t Read More

Your marketing needs you. If you are not passionate about the good your business does, it’s going to be hard to drum up the energy. Look at your marketing – really examine it. Does it look like you? Does it sound like you? Does it answer the questions that you get in real life? Read More

Google+ is new, hot and is taking over all social networking sites leaving them behind. Even after the Google+ project is still under invite mode, the infant attracted over 20 million unique visitors in just 3 weeks all over the world. Read More