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The initial passion most business owners have when they first establish their business can eventually diminish. And while this is not the case for everyone, unless entrepreneurs adopts a proactive stance to keep them and everyone around them engaged, they may eventually suffer the same fate. Read More

Customers rarely forget bad experiences and are twice more likely to talk about them than positive ones. In a nutshell, they are negatively biased.

So, how can a small business turn the situation around? By focusing on that bias to deliver people-centric customer service. And the first step is l Read More

Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. (Free worksheet download.) Read More

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the cul Read More

Setting career goals gives your life direction, and boosts your motivation at work. Read More

Security is the most important aspect when it comes to confidential documents. Following infographic is showing some tips for using passwords to protect documents. Using these tips you can use passwords more securely. Read More

Registering a Business Name requirements in a given state is a subject many business owners (startups and veterans alike) may find surprising. Read More

Who is the first person that springs to mind when I say: Industry influencer? Now imagine that person starts noticing YOU. They like what you’re about, and they start sharing your content with their gazillion followers.
This post tells you the little know (but crazily effective) way I've been Read More

Here’s one reason why your small business should consider selling products at Amazon.com. According to a new study from BloomReach, 44 percent of American consumers go directly to Amazon before using search engines like Google (34 percent) or a retailer’s site (21 percent) to search for products. Read More

Online advertisements can be one of the most cost-effective ways for photographers to get leads, you just have to understand how to leverage them.

In this article, I’ll go through some best practices for creating both an ad and an accompanying landing page and then go through... Read More