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As social media allows individuals to connect and communicate directly and quickly within their virtual communities, it has become essential for companies to enter those groups and get their brands in touch with today’s new consumer. Beside being a highly efficient tool for commercial purposes social media has taken the step to revolutionise public relations in general. Especially the latest shoc Read More

A TIME magazine columnist mentioned that his neighbor was canceling her subscription to the NY Times because of typos. Is this an isolated incident? Or can can poor grammar kill any business. Help me find the answer by taking this quick 5-question survey at: http://bit.ly/6yXttb Read More

An eMarketer report entitled "Small Businesses Step Up Online" revealed that "Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it." So, for those of you looking to develop a professional and cost effective website I recommend WordPress. Read More

There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

It's one of the most famous quotes from the greatest thinker of the 20th century: "Imagination is more important than knowledge." Applied to quantum physics and the "Theory of Relativity" he might have been right. But did he miss the mark as applies to business? Come find out... Read More

Podcasting is a means to publish audio and video content to the world via the Internet. Creating a podcast of your own is almost as easy as watching or listening to one.

Creating a podcast of your own is almost as easy as watching or listening to one. All you need is knowledge of tools, we have made it simpler for by creating a list here. Read More

Do you struggle with sending out invoices or estimates to your customers each week or month? Make 2010 the year you get your invoices online and done with less hassle by using Web-based technology. Here are 30 small business online invoicing software applications to help you manage sending your customer bills out — and do it with less labor and at a reasonable cost. Read More

A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Personal Branding - “Who are you?” A poem by Oscar Wilde. Is personal branding important in the current job market. Read More

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field). Read More