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The most important thing to keep in mind while creating content for your website is to write for your audience. Not a search engine like Google, Bing, or Yahoo. Read More

There has been much buzz in the online community recently about Facebook’s changes to its EdgeRank algorithm, which now takes the quality of content into consideration when you post to your page. Thus the page reach (the number of people [...] Read More

For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have us Read More

Are you doing what it takes to make your small business a “high achieving” success? The latest American Express OPEN Small Business Monitor, which regularly polls the opinions of small business owners, has identified a group of “high achieving” small business owners and studied what they do to iden Read More

Despite new schemes intended to get better funding for businesses, small businesses are finding loans even more costly than before, according to a new report. But it seems big businesses are getting off lightly when it comes to borrowing money. Read More

People prefer doing business with companies that they feel they know and trust. Customers feel more comfortable when they are introduced to a company through a personal recommendation or referral as compared to reading the information on a brochure or on the website. A recommendation is like a posi Read More

The moment a corporation steps outside of its sales mode to support a charitable organization or promote community friendly policies they are, in effect, strengthening their brand. Here are some factors to consider when developing a Corporate Social Responsibility strategy as it applies to a return Read More

Recently I discovered that Pinterest provides an easy way to collaborate on projects.

I can’t claim the credit for thinking of it myself. I was talking with my daughter, an interior designer, about a new website I’m putting together.

When I asked for her help with color selection, she respond Read More

Running a small business is stressful and time consuming. Tony Cappaert provides us with 8 tools to organize your life and help you stay in touch with your customers. Read More

Are you frustrated with what is going on your business? Are you thinking of ways on how to succeed in your venture? Worry no more. Here are sure-fire tips in keeping positive attitude in your business especially during challenging times. Read More