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But by taking a few minutes to summarize your core offerings and the unique aspects of your product or service, you can create a quality logo that will instantly give your company a professional face – seemingly increasing its size without expanding one inch of your real estate. Read More

Using Pinterest for business purposes can be an effective way to drive traffic to your website. Last week I attended a webinar hosted by Thismoment and they went through some best practice tips which I thought I’d share with you. The tips below apply to most social networks and it goes without sayi Read More

When you're small, it pays to be different. Jane Applegate explains more in this article and offers tips on standing out from the competition. Read More

This is an actual email that one of my SEO clients received a few days ago:

Hi
I recently visited your website during a routine survey of sites which may be capable of higher search engine performance through Search Engine Optimization (SEO). Efficient SEO brings an increase in online sales or Read More

By Caron Beesley. What makes your business different from the competition? What you do with that knowledge can make or break your business. Specifically, are these differentiators clearly defined and part of your sales strategy?

No business can survive by selling on price alone. Here are some Read More

27 Insights About Creativity That Every Entrepreneur Should Read
All entrepreneurs must know how to be innovative if they want to succeed in the business world today. This is not something that... Read More

The five reasons you should create a superior customer experience, how it will help you build successful customer relationships and grow your small business. Read More

My Google account has just been hijacked. To avoid experiencing what I have gone through, you should back up your social media content. Learn how... Read More

Businesses are using social media metrics to understand the market better. Why should you integrate social media metrics with your CRM system? Read More

If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway. Read More