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While SEO is a major component of any online marketing campaign, SEO does not (and should not) exist in a silo and be separate from your other online marketing efforts. Everything you do to market your business, both online and off, can be leveraged for SEO in one form of another. By keeping your S Read More

As a white hat SEO practitioner, I take everything the search engines say about SEO very seriously. If Google or Bing declares a particular link building or onsite optimization tactic black hat, then my company tries to avoid it at all costs when executing our clients’ SEO campaigns; I never want t Read More

If you’re a consultant, freelancer or any business that charges by the hour, you are going to have to determine and continuously review your pricing structure. For example, do you charge by the hour? What’s a reasonable rate to ask? Are you better off charging clients on a project basis? Here are s Read More

For every website design professional, a good client is like a godsend. To filter a good client from hordes of potential clients in the market, you need a design brief. This article describes how to create a good web design brief. Read More

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are... Read More

It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving cu Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

LinkedIn is the largest professional social networking site online and is a great tool for business owners and entrepreneurs. Here are some ways to leverage LinkedIn for your business. Read More

Review of Sandglaz a task management app with an easy-to-use interface and simplicity,that combines personal and professional task management Read More

Many companies treat their website like an attic using it as a place to put all their old junk they've come up with over the years: old brochure copy, old videos, old audio bits. And worst of all when they do come up with new marketing ideas they usually leave the old stuff up. Read More