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Summer is almost here. Most small non-seasonal businesses will experience a decline in activity especially during July and August. This should free up at least five hours per week that can be dedicated to those tasks that seem to sit perpetually on the “to do” list. Read More

Seth Godin is NOT advocating you marketing something as unproductive and scary as the end of the world. But there is something to be learned, he says, from the simple method used to convince a small, dedicated tribe that Judgment Day is coming. What do the iPad and the end of the world prediction h Read More

Setting up a business involves balancing your ability to invest with the projected return on investment. A business idea that’s relatively low on investment and has great potential is something that most business owners would regard as a lucrative business opportunity Read More

The 10-k is a mandatory annual filing for all public companies’ and provides a wealth of information about the business, operational and financial information about the entity. Google’s is particularly interesting, as most of us are intimately familiar with at least some of Google’s wide array of Read More

There are many simple mistakes you can make when starting a small business, but this post gives a pretty broad overview of the big missteps and perhaps clues for how to avoid them. Don't let the dangers or concerns connected to startups discourage you. Simply consider this a road map to your small Read More

Twitter chats are great ways to connect with a build a community. Here's everything you need to make it happen related to Twitter chats. Read More

Whenever we talk about small business, we usually have discussions about the user, or the customer. While “the customer is always right€ is somewhat of a Read More

Internet marketing is a multi-faceted discipline that is becoming more and more important as time goes by. Every year the online economy grows, and businesses that don't compete online are missing out on a real opportunity to grow and prosper. Read More

As business owners and marketing folk, do we unwittingly sully our brands when we use trust-challenged social media outlets as the main communication channels with our clients and prospects?
Not yet, perhaps. Read More

“A happy life consists not in the absence, but in the mastery of hardships.” – Helen Keller

So how are you preparing to master yours?

Being successful in business is about developing and leveraging your greatest strengths.

Does that mean that you won’t face tough challenges? No! They wil Read More