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There are many different types of customers you can have with your business ranging from the random one time buyer to the long-term loyal customer. These types of customers will determine what your overall brand story is. The customer takes many things into consideration when buying, from the price Read More

You may think that working for yourself is a dream come true, but it comes with a handful of downsides and pitfalls you'll want to watch out for. Here are a few of the worst so you know what to expect should you decide to adventure into the world of freelancing. Read More

An interview with Wendy Piersall, founder of Sparkplugging, Woo! Jr. and CopycatCrafts about lessons learned from monetizing blog networks. Read More

Successful marketing of your brand depends on having customer profiles of your key customers. The more you know the easier it is to have strong relationships. Here are five tips to help you. Read More

If you are anything like me, you cannot stand stumbling across an egregious grammatical error while reading a blog post. These grammar mistakes almost jump off the page and scream to be fixed. I often feel compelled to write a terse, but respectful comment, outlining the importance of proper gramma Read More

Potential employers are increasingly looking at job candidates credit scores when making hiring decisions - a bad credit score can cost you a job. Read More

In today's post John Jantsch covers the importance of keeping things simple in order to convey your message to all your clients. He ends the post with great usability testing tools. Read More

If you Google “entrepreneur” you get a lot of mindless cliches like “Think Big!” For me, being an “entrepreneur” doesn’t mean starting the next “Faceook”. Or even starting any business at all. It means finding the challenges you have in your ife, and determining creative ways to overcome those chal Read More

I started thinking about whether or not I was getting the most out of my banking relationship. Have you asked yourself this question? If not, what can you do about it? Read More

Talk to any business expert and they'll tell you that customer service is one of the most important things to consider when starting up. Unfortunately, it's also something that many businesses get horribly wrong. Read More