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Have you ever been part of a family business? Do you own a family business? What are your thoughts on mixing family with the business? Read More

Have you ever considered how you could be getting long-term benefit from your marketing expenditure? This asset based marketing case study gives some great ideas on how to achieve it with your newsletter. Read More

Writing has always been an important aspect of business – if you wanted to be noticed within or outside of your organization, you needed to be able to express yourself in a clear and concise manner. And while things have changed, many company executives don’t realize that this advice is as true tod Read More

While the holiday season is a great time to showcase and sell your products and services, it is also a time that is highly competitive meaning that your message could easily get lost amidst all the other messages of business promotion and good cheer. The success of any PR campaign is based on three Read More

Measurement of a business is key to driving improvement. A company dashboard or a simple spreadsheet can help a business track how it's doing. Measurement is not optional but a must for any business to engage in. Read More

Writing well is a Skill that can be learned, an Art that can be nurtured, and a Magic that can be used to persuade others to your way of thinking and to your plan of action. Learn how to make your writing magnetic. Read More

Targets are often set in business at a high level. Net profitability, revenue targets, sales targets. But it is just as important to set specific targets at a lower level also throughout the organisation. Those smaller individual targets in each area will ensure that the high level revenue and sale Read More

The economy and market is the same for everyone. How you Brand yourself in that market is up to you! Read More

Your first job can provide valuable lessons, even if you think of that first job as mundane. If you are willing to approach a job with an open mind, you might find that it can teach you more than you thought. Read More

People have all kinds of opinions about the Internet and their business.  Some positive, some not. But the Internet provides you with data. With data, your opinions (and mine) just don’t count for much. We don't need to make decisions in the dark because we can test. And our business will benefi Read More