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Online Video is one of the best ways to communicate with customers for a small business owner. It doesn’t need to be elaborate or fancy, just to the point. People don’t read as much any more, so share your message in a video. Great links in here, too. Read More

By Rieva Lesonsky Do you know what your customers are doing online? With the Internet so crucial to marketing today, a clear picture of how your target customers use the Web is essential to success. A recent study by Nielsen, What Americans Do Online, offers some insights. Read More

In these tough economic times, more and more people are turning to entrepreneurship as an alternative to traditional employment. I applaud this trend, but caution all of you thinking this direction to approach entrepreneurship with your eyes wide open. It is not for everyone, as the entrepreneur’s Read More

If you want customers to Return again and again, and Recommend you and your products to others, you must treat them like Royalty. Here are some tips. Read More

According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. Read More

Interview with Michael Margolis, Founder of Get Storied, on how he turned storytelling into a profitable business model, where his idea came from, how he got started, and more. Read More

Everyone from individuals to employers has questions about the Affordable Care Act of 2010 – whether it’s deciphering facts from myths or trying to understand what your options for healthcare coverage are now and in the future. Cognizant of the need to provide the public with more information about Read More

So many local businesses still use direct mail to reach out to their prospective customers but have no way of measure the effectiveness of these campaigns. What if you could integrate your offline marketing with your online marketing efforts and actually track the ROI of direct mail? Read More

Social media and networking are two things you'll hear plenty about in small business circles these days. From the way we market to the way we learn more about Read More

Apple recently posted quarterly revenues of $20.34 billion, a record high. This is a far cry from the days when Steve Jobs became interim CEO. Then they were on the brink of bankruptcy, now they've changed the world... Read More