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Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank for their impact on them via Twitter. It may be the trend du jour but I feel for us hyper wired social media and web geeks People Friday is a much greater cause. We spend so much time behind our monitors or squinting at our iPhones and Blackberry’s that we have forgotten the purpose; PEOPLE. Instead of posting on Twitter how much you like someone and why everyone else should follow them online — why not meet them in person or pick up the phone and let them know how much you appreciate their efforts. It’s great to promote and connect with a broad base of people and expand our network. Intimacy and trust however is built by deepening key relationships Read More

Social media marketing requires marketers to adopt a new mindset. The traditional approach to marketing involved long lead-times to create expensive advertisements, events, or publicity campaigns that would last for months. Instead, think short and compelling content, frequent publishing schedules, and active online engagement if you want to do effective branding in the virtual world. Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

If your plan is to ultimately author your own blog, but you need some practice to find your voice or to build your comfort level, guest blogging on someone else’s blog can be a terrific first-step opportunity. Read More

I admit I’m still something of a newbie on Twitter, still finding my way on the question of how to use it most productively and usefully. Since many of our clients are newbies also, I thought it might be helpful to share what I’ve learned so far. Read More

The university world calls it ‘publish or perish’ and while I wouldn’t go that far, a blog can be a great way to promote your business, boy band or just yourself... and how? Read More

Our SMB client often ask us whether and how they can get started on Twitter. Here’s what we tell them. Read More

Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimise visibility of their websites. Also, it is a great tool for reporting statistics and diagnosing your website’s performance in Google. Read More

There are an estimated total of well over 100 million blogs on the Web and roughly 20,000 blogs are started every day. With that many people already contributing, you may ask yourself how you could possibly add any more value by starting yet another blog. As a relatively recent blogger myself, and also an avid follower of blogs, allow me to make the case for starting a company blog and address Read More

Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here's a starter list of topics to get you going. Read More