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SEO and link building is tiresome. Embracing social media in your webpreneurial journey can get you far to achieve what's important beyond SEO and link building Read More

Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
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Watching the changes in their own neighborhoods, as stores close and foreclosure signs keep popping up on their streets, has made even the most carefree consumers more conscious of their spending habits. Recent research suggests that this new frugal mindset is likely to stick around, even after economic pressures ease Read More

Mass following, which is following many people for the purpose of getting them to follow you back, is not beneficial. Twitter is used to build communities and have conversations with people. If you are following thousands of people for the sole purpose of getting them to follow you back, you are playing a numbers game. This doesn’t generate real followers, but people who are also trying to get their numbers high as well Read More

Wondering where to begin with your SEO campaign? Start applying the lessons learned from your PPC success Read More

It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? It is a main topic that I will be covering at a panel discussion with the PRSA on June 8th in New York. But I wanted to outline my thoughts here and summarize some of the key sides of the debate.

While attending the SocialMediaPlus conference in Philadelphia on May 25th, I listened to the famous Frank Eliason from @ComcastCares. In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? Frank answered that he did not believe these areas would “converge”. Read More

Looking to get started on Twitter? Have you signed up but never got around to using it? Here's some great tips for getting up the starting ramp quickly Read More

By now, many of you may have heard that BizSugar was honor last week with the Best Of Tech Award For Best Social Media App from the Northeast Ohio Software Association. I wonder if the community would join me in thanking our global team of moderators, great executive board and others who have been such a great help in making BizSugar the social media site it is today. Also thanks to our wonderful community members. You made it all possibl Read More

It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More