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This was a piece I originally wrote for AgencySide, and am reposting here as I felt it would provide additional exposure to the idea of PR agencies being backed by SEO support. Read More

Most websites and blogs regularly post pictures, but using someone else’s picture without permission or credit can be a violation of copyright law. There are, however, many websites that offer copyright-free images for use by anyone. If you want to make your blog or Facebook posts more readable an Read More

A blog could be just the thing to kick-start your SEO. This post looks at 6 SEO benefits to blogging and why you should start a blog and post to it regularly. Read More

Doing SEO strategy right takes targeted competitive insight and very specific recommendations, beyond any SEO basics rulebook. And ideally a good relationship with the product (site) manager.

Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step proce Read More

Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions. Read More

ForeSee Results recently released a holiday benchmark of shopper satisfaction with online retailers. It reports that the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago durin Read More

Expert advice is a huge industry. Today, there is an endless supply of experts that promise to solve your problems in the most modern, elegant way possible. Many experts have their clients best interests at heart and work to solve their problems as they appear. Unfortunately, there are experts out Read More

Elliot Moskow is the CEO of Pricefalls.com. He launched Pricefalls in his Junior year of college and it has been a tremendous learning experience. This post serves to provide insights to small business owners who are considering contracting out a P.R. firm or looking at ways to take their P.R. in-h Read More

Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably fin Read More

So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More