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Marketing your business online? Then you should make an effort into generating some leads. Here are 21 of the most often overlooked ways to generate leads online. Read More

Do you want more social media traffic? Did you know that the words you use within your content could drastically ... Read More

By Alex Pejak

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that atte Read More

By Liesha Petrovich

You have a great idea. You know it’s a money maker. You have the skills and talent. This could be your big break…The only problem is you’re broke. In the past, starting a new business venture was expensive. You had to create or buy inventory, and find retail space. Not to me Read More

By Melanie Hargrave

When you start up a small business, it’s natural to focus on numbers, figures, and what makes the most profit. But that isn’t always the wisest mentality to have. Focusing instead on the individual, often-overlooked components of what makes a business successful can bring lon Read More

Which social networking sites have the best targeting tools? Which ones are the best for campaign performance?
DMA polled 171 UK marketers and asked them to mark each site out of 10 in three key areas: campaign planning, execution and optimization.
The scorecard provides a unique insight into wh Read More

This post looks at the pros and cons of promoting products as an affiliate vs. creating and selling your own products. Both approaches present great opportunities to make money online, but each has its own pros and cons. Read More

Do you know how to measure the ROI of your marketing efforts ?

If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you.

I talk through ten key performance indicators that you might want to consider measuring.

Althou Read More

Duct Tape Marketing podcast with John Jantsch:

The game of selling has not really changed that much – the job is to build relationships, provide value and help people solve their problems – in the end, if you are to succeed, that means selling things.
What has changed dramatically, however is t Read More

From Small Business Radio:

High tech and high touch - people still do business with people. Joanne Black joins Jim Blasingame to talk about why it's important to personalize your LinkedIn profile and the way you connect with people, especially for referrals. Read More