By Alex Pejak
Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.
Does The Best ROI Come From Social Media?
Posted by Sian Phillips under Social MediaFrom http://tweakyourbiz.com 3657 days ago
Made Hot by: techmedia on April 26, 2014 12:59 am
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