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Everybody’s heard the phrase “if you build it, they will come.” Unfortunately, that’s simply not true in the world of startups and it’s even less true that “if you build it, they will come and pay you for it.” This pesky assumption is the downfall of many a new business. Read More

Making all three reader types (the Reader, the Scanner and the Bottom-Liner) happy with the same landing page doesn't have to be complex. How do you design your landing pages for all 3 audiences? Read More

In this Marketing Over Coffee:

A special interview with Marcus Nelson!

The History of Chatter

Superstarch.com – Design and UX consultancy

Single view of the customer and how Nimble compares to Chatter

What are you watching in the Internet of Things?

Good design stays out of the wa Read More

Small Business Radio:

Bob Prosen joins Jim Blasingame to reveal that while there are many reasons why customers seek goods and services, there are not that many different reasons why they buy from one business or another. Read More

While planning financing around bad credit issues, small business owners should consider how to add long term value to their businesses. Read More

Whether you are getting ready to pay quarterly taxes, or whether you just want to make sure you get all the deductions and credits you are eligible for, it makes sense to look ahead now, so you aren’t scrambling come January. Read More

Every new brand faces two big challenges: growing through the acquisition of new customers, and establishing loyalty to the brand. Differentiation is the facet of marketing that sets otherwise similar brands apart. Read More

In my experience, inventors and technologists aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other, and can jointly make a great team for a new startup. Without the synergy, companies like Apple might ne Read More

In this post, i will be listing out the most effective ways to boost the Alexa ranking of your blog. Alexa traffic rank is simply a measure of a website popularity, compared with other websites. Alexa calculates a website rank by taking into record the number of visitors and pagesviews it receives. Read More

The folks at trackmaven analyzed over 1.5 million Facebook posts from nearly 6,000 brand pages to determine the best ways to engage customers on Facebook. Here's what they found. Read More