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The art of forming a strategy, or thinking strategically is a skill required in many levels in today’s complex world, but it is especially important to leaders. Check how it can be enhanced! Read More

It's hard to engage when they don't open your e-mails, to do that you need an effective subject line. See what was learned from 30 million e-mails sent. Read More

While there is a safe way of doing things in SEO, there also is a risky way, which is forbidden by Google.This risky way of doing search engine optimization is referred to as black hat SEO, in which certain techniques are used to gain higher rankings by breaking the search engine rules. Read More

It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More

If you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals. Read More

Question: What is one risk that small business owners take by not investing in social media for their business? Not investing in social media marketing is a risk you might not be able to afford taking. Read More

This business is first and foremost about building relationships. This article explains how Content Marketing works and why it needs to be an integral part of your toolbox. Read More

There is only so much time in the day to read, digest and absorb the mounds of information we are inundated with. Why not organize some of that information by carefully curating a small batch of sources that speak directly to and feed your intellectual, creative and personal needs? Take a minute to Read More

Marketing is not easy. It takes time, expertise, guesswork, trial and error, and a bit of luck. If only there was a magic answer along the lines of “Use these three social media networks and all of your problems will be solved!” Unfortunately, that is not the case. Read More

Mobile marketing shouldn't be overlooked as a way to reach your customers. Here's what's happening in the world of marketing from a phone. Read More