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Innovation is the key to long-term business success, both in startups as well as established organizations. Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. Yet, in my experience the key seems to b Read More

Is your SEO strategy up to snuff for 2016?

This very question floats around offices of many small to large businesses as we head into an ultra-competitive (and ultra-technological) era in organic search. Are you ready? Read More

What's the difference between an entrepreneur and a freelancer? An entrepreneur is building something bigger than herself. Developing Brand Voice Guidelines has helped me to do that. Here's how (and why) to develop your own Brand Voice Guidelines. Read More

We all love WordPress plugins and make use of them all the time. They ease our work considerably. But not all plugins are efficient. Some can cause delays, or even damage.

That’s why you should be really careful when installing a new plugin on your WordPress site. Sometimes, as much as they can Read More

In a recent survey of 300+ online marketers and business owners BrightLocal found out the truth about AdWords Express performance and how it compares to normal Adwords – i.e. does it drive positive ROI for local businesses?

For those who don’t know what Adwords Express (aka AWE) is, check out th Read More

The visual form is a proven method to grab eyeballs. The human brain is easily distracted and it takes something to stand out amidst the sea of content that is available on the internet. Images, memes, creative digital art and various other formats of showcasing your product/idea are now available Read More

A masterpiece implies that a work of art represents outstanding creativity, skill or workmanship. Well, technology is not art. And declaring a tech function as a masterpiece is an exercise in futility Read More

6 Questions to Ask When Launching a PPC Marketing Campaign
Launching a PPC marketing campaign can be a great way to drive qualified traffic, generate leads and increase sales when done right. Read More

Shortcut. This post is all about the battle of online invoicing tools and solutions for businesses.
Check the post to go straight to the comparison, and find out who comes on top. Read More

Most business starters don’t have a fortune to invest into a solid online presence, but still the website should present itself in a professional way. There are so many different platforms and website types available today, that the more simple solutions are often neglected. Read More