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Information on the difference between text messaging and email features on cell phones. Read More

Explains key ideas related to being an online entrepreneur, and strategies for designing a successful business Read More

This is a short article on the debate between in-house and outsourcing email marketing professionals. There's also a short, one minute survey. Please participate! Thanks! Read More

A great resource giving you suggestions for what to do with your thank you pages. Encourage a call to action! Read More

In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn't available - according to a Harris Interactive survey. Fully 86% of adults surveyed say they have used coupons or discount codes Read More

When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets. Quotes from the article: "A good business owner will assess the situation and make a plan based on the opportunitie Read More

Online Reviews from 3rd parties have been cited as playing a key role when local consumers make a purchase decision. This web-based tool makes getting legitimate reviews across many site, G Maps, Y!Local, etc... turn-key. Read More

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game. Read More

Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes Read More

Interested in creating more powerful headlines? You'll be amazed, how by simply adding a target + a specific, you'll make your headline far more attractive in a matter of seconds. Read More