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There are many ways to be more eco-friendly: carpooling to work, recycling, even turning off the water as you brush your teeth. For business owners, reducing your carbon footprint could mean reducing energy bills and therefore cutting down overhead costs. Here are 5 steps toward a greener business. Read More

Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success i Read More

There's no I in team. So, how do you encourage members of your organization to work better as a team? Consider implementing these teamwork exercises. Read More

Business marketing today is no longer about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations. Read More

It pains me when writing this to think of how many new businesses have suffered under these SEO scam tactics. Are you worried about hiring a SEO agency because of all the bad things they do? As long as you are aware of the tactics that SEO agencies use to scam business owners, you should be on your Read More

One of the most confusing aspects of our tax code is the alternative minimum tax, or AMT. Get an overview of the Alternative Minimum Tax, who it applies to, how to calculate it, and what are some deductions allowed under it. Read More

Reacting and not taking considered action can hurt your business unnecessarily. When sales are slipping or leads are not coming in it is easy to get a sense of anxiety. But at this time it is essential not to react to the lack of sales. Instead take a step back and look at the situation.

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Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist. Read More

Got something boring to write about? Like ball bearings? Or evaluating the dietary needs of moths? Or even worse, writing on the same Internet marketing topic that hundreds – no, thousands – of other bloggers have already written about? Read More

What’s different is that Google shows +1 info in the ad itself now – a subtle influence to click the ad. Google’s VP of Engineering announced that social ads have experienced a 5% to 10% increase in click-through rates. Read More