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Due diligence is the key, when looking into becoming the owner of a franchise business. I've seen a lot of people miss a lot of things during their research. Check out this one question that's crucial to ask franchisees. Read More

It’s not always the tactical issues that can throw a wrench into your marketing plans. Sometimes it’s your thoughts and feelings that can stop you cold in your tracks. Read More

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your p Read More

Review of WorkBook, an integrated business management tool with CRM, project management and accounting that enables you to pick the module that suits your business. Read More

Great LinkedIn Tips: Starr Hall, the author of The Social Wave, goes over numerous PR and marketing tips in this segment from a recent interview. In this segment, Starr talks about Great LinkedIn Tips. Read More

Online networking has shrunk our world. Are you taking advantage of latest mediums to market your small business? Apply all media to enjoy growth. Elinor Stutz shares her small business marketing expertise. Read More

I find the fact that Google will still pass the data along provided someone clicks on a PPC ad (which the advertiser is paying for!) and not from the organic listings to be a double standard. If Google is so committed to making search more secure, shouldn’t they be encrypting the data from all sour Read More

Below are marketing strategies and tactics through couponing that will encourage your consumer to purchase higher margin items – something consumers will do if you help them, remind them, and sell them. Read More

Today on my show I had the pleasure of a speaking with Dotty Scott, Web Designer, Social Media Expert Speaker, Trainer and owner of Premium Websites LLC, who shared her best strategies for how women can become locally famous even if their business is primarily online.

Dotty runs an online busine Read More

Whether your event is for education, promotion or a celebration, there are certain elements which need to be managed to ensure the event is a success. Read More