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Given the increasing importance of social marketing and social network traffic, it was probably inevitable that the Google Analytics team would add social-focused reports. Read More

I’m often approached by people who claim to have invented the next big thing, and ask me how much it’s worth, or complain that they can’t find an investor who will fund it. The honest answer is that ideas and new technologies are worth nothing, outside the context of a specific entrepreneur and a s Read More

Businesses run on cash just as cars run on gas. In both instances, you’ll lose speed and break down. Read More

Today is the first day of spring. So why not celebrate by doing a bit of spring cleaning around your office? Here are a few tips to help you get started. Read More

Learn more about email marketing laws to help ensure that your programs are compliant, ethical, and legal. Read More

A problem I have run into with many website owners during the keyword research phase of their SEO campaign is that they are hesitant to incorporate new keywords into the mix. They have a core list of 10 keywords they want to rank well for and want to know why those keywords can’t be targeted on eve Read More

Keyword research is one of the most discussed topics in internet marketing circles, but unfortunately most people do not understand the difference between the various keyword match types. Read More

Most small businesses think of their marketing as a push or pull operation.

Either they’re pushing their services, to get their clients to buy this, click that or opt-in… or pulling their clients to them, trying to attract or hypnotize them into their influence field.

Push or pull marketing w Read More

In order to do this right, (buy a franchise) you need to ask the right questions of the right people. Your contact at the franchise's headquarters, (usually the director of franchise development) has the ability to teach you all... Read More

A few weeks ago I received an email from another SEO professional asking me why I had written a post about why ranking isn’t a good SEO metric. He basically said that it was common knowledge that ranking isn’t the best SEO metric and that I was just wasting my time (and my readers’ time) writing ab Read More