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If you are a small business owner who thinks that logos are the domain of big businesses, think again…A brand is the simplest yet the most complex aspect of a Read More

Promoting your business has never been cheaper or easier than it is today. We are not so much a global village but a giant neural network interconnected through social media.
Here's the first installment of 15 promotional ideas to build your business and brand. Take a look to see how these will Read More

I want more customers. On any day and in many studies with small businesses this statement appears very often. The problem with it is that it is very loose as a marketing objective. If you look at this objective in another way what you are saying is you want more dollars coming in. Tips to help.. Read More

This is a guest post of mine... Many small business owners have succumbed to the customer service craze, putting tons of money, time and energy into their efforts. While these are all vital aspects of running a successful small business, I wonder if we are going too far these days. Read More

Here are a few things you should NEVER say in public relation to make sure you're not just turning the reporters off. Read More

After struggling to create your business plan for months, every entrepreneur likes to think that their document is inspirational and will reach someone who is smart enough to see the brilliance of the idea, intuitive enough to recognize their business acumen, and enthusiastic enough to offer the mo Read More

Bloggers are human, too. We run out of ideas and there are times when we struggle with the simple idea of writing an article. I hate being repetitive as a blogger, because I dislike bloggers who just paraphrase their old blog posts just to make one post a day. Rewording a blog post may work if you Read More

Considering the fact that many bloggers have inherently chosen to earn their living, or at the very least subsidize their living by writing, I always find it amazing how few bloggers actually guest post on other peoples blogs. Read More

Entrepreneur is a person who is willing to launch a new venture or enterprise and accept full responsibility for the inherent risks and the outcome. The entrepreneur leads the firm or organization and also demonstrates leadership qualities by selecting managerial staff. Management skill and strong Read More

One of the greatest advantages to working for yourself through a home-based business is the many tax deductions that can be claimed against your federal tax obligations. Read More