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Ever wondered how is a TV advertisement produced? This article will do a step by step process on how TV commercials are produced. The advertising industry is big and almost each project is unique. Thus, each commercial may call for a different procedure. However, the skeleton remains the same...
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Too many entrepreneurs still believe the urban myth that you can sketch your idea on a napkin, and investors will throw money at you. Every investor I know is frustrated with the poor quality of the business plans they get. This is sad, since “how to write a business plan” is a frequent topic found Read More

Are you maximizing the potential of your Facebook page? Hopefully you are, if not this article will help. Start by looking at your Facebook page, and then compare it to others that you often view, check out what your competitors are doing. Now what do they have that you don’t? Are you just settling Read More

Being a good steward of your time requires an understanding of how to manage all the demands of your business and life, and when to pull back before reaching the deer in the headlights stage of immobility due to overload. As a woman in business, you juggle more demands than men, who don’t have the Read More

Making money blogging in itself is not that tricky. So why aren't more people doing it? There are some things you need to do before you can start making money blogging; and here's what they are. Read More

There are thousands of blog posts out there covering social media strategies. Today I only want to focus on the idea of making things less about you and more “about them”. Hopefully these ingredients might encourage to spice up your upcoming social media strategies... Read More

Recently several solopreneurs have asked me to write about a marketing creature that still roams the Earth: print newsletters. The interest in newsletters surprised me, but perhaps it shouldn’t, because print newsletters can be a valuable marketing tool for solo business owners. Read More

I skipped Black Friday this year, fortunately there are some great deals online, especially for marketers. Hosting, email marketing, wordpress plugins. Check it. Read More

A prediction of what the author sees as a possible coming change in the way search engines rank pages in the results pages, as we get closer to the Semantic Web. Read More

Economic theory suggests that progressive income taxes discourage entrepreneurship. Glenn Hubbard of Columbia University argues that our tax code, which takes much of your money if you take risks and succeed, but does not share your losses if you take risks and fail, discourages people from taking Read More