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As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Before you start the New Year, make a quick analysis of your current business condition so that you can make the appropriate adjustments. Review every aspect of your business so that you are clear about your position, how and why you got here and where you should go from there.

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Screw-ups happen. Sometimes it’s our own goof. Sometimes it’s someone else’s goof, but we’re the party responsible. Sometimes we just happen to be in the wrong place at the wrong time. Doesn’t matter. When the customer is upset or simply has unmet expectations, somebody has to step up and hand Read More

The entrepreneurship world is not an easy world where you can just go in and achieve success overnight. No, before you can win in a big way, you must surely face the grudges. No successful entrepreneur can tell you that he or she didn’t face any grudges before achieving success in life.

I’m not Read More

Frequent Lunch Pail contributor and mobile marketing expert Bryce Marshall was recently a featured guest on Brian Prows’ highly-regarded mobile podcast IM-Mobile. Brian and Bryce chatted about the current mobile landscape, upcoming mobile trends, and Canon’s innovative 2D tagging solution.
Here ar Read More

By Rieva Lesonsky As a small business owner, you may not think of yourself as a trend-watcher. Truth be told, spotting trends is a key ability small business owners must possess. Whether you’re starting a new business or growing your existing one, you need to know what products and services are hot Read More

Finding the right partner, whether creative, life or business, can be a difficult endeavour. Very few of the people that we interact with on a regular basis, no matter how much we like them, are actually suitable partnership material. Anyone who has been in a relationship can attest to this. Read More

Just a few words of advice to new entrepreneurs. I still fall into this trap too from time to time. Read More

Tis the season to be giving! You have thought about what you are getting your mom, your friend Joe, the kids, and your business team, but what are getting your customers? Read More

As an angel investor who has considered hundreds of startup opportunities, the concept of a value proposition may be the most misunderstood and taken for granted element that I see in newly formed startups. While entrepreneurs freely throw around the term “value proposition,” they rarely offer a th Read More