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A well organised usability test not only provides feedback from a user's perspective on the site's ease of use, but it also points to where improvements can be made. This blog contains details on how best to organise a usability test. Read More

A Web log, or blog, can be a boon to your business. In an accompanying article, I offer reasons why business owners and managers might want to establish themselves as bloggers. Read More

Here are consultant Shawn Atkins' top three investment suggestions for all businesses in 2010 and they just may surprise you. I watched this video trying to guess ahead of time what Shawn's recommendations might be but must admit I probably wouldn't have made the same calls. Still I can see the value of each one of his choices. Naturally, it also depends on the size of your business and so this w Read More

Community sites can't expect readers to simply engage automatically. Engagement must be nurtured. Here are 8 things to avoid when fostering your online community. Read More

Forrester's recently published study on Interactive Marketing (email, social, dialog, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels. Discover the implications for you. Read More

Would your boss mount a commando-operation to rescue you from an Iranian prison? Ross Perot did! Would your boss spend $25 Million of his own money to pay the salaries of 3,000 employees while his factory, destroyed by fire, was being rebuilt? These and more as I make my nominations for the CEO Hall of Honor! Read More

Jan 04, 2010 - Mobile devices promise to revolutionize marketing as we know it. Well, that may be one day, but it's been a long time coming to reality. One thing about mobile marketing we can say has arrived is the face that people are using smart phones to surf the web and view websites in rapidly growing numbers. (Nov 09 statistics showed that 8% of my blog readers used some form of a mobil Read More

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More

Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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Up and coming web design trends for 2010 are explored. Topics include flashy is out, practical is in, a real presence behind your site, analytics, widgets, apps and more.

2010 may title the scale of small busines websites over the 50% limit Read More