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Indeed, lack of confidence can kill a young company. But so, too, can thinking you're all that when you're not. How to strike the right balance between confidence and arrogance? Start by avoiding the following classic traps. I wish they were clichés, but sadly they aren't. Read More

When you do not proactively keep in touch with your key customers, you can find yourself needing to constantly gain new customers to stay in business. So how do you make sure you stay engaged with important customers?




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Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started Read More

Here are 10 traps for entrepreneurs to avoid while starting or running a business from MSNBC courtesy of Forbes Magazine by contributor Martin Zwilling. Zwilling knows his way around entrepreneurs and startup and small ventures and is the founder and chief executive of Startup Professionals, providing startup founders and small business owners services and products to succeed in their ventures. Read More

I have long suspected that most business people cannot give a simple definition for the common term of business model.  It seems to be a nebulous and vague term that escapes most. Read More

It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, Read More

There is no question 2009 was a tough year for small business. There was a downturned economy, lending freezes, decreased consumer confidence and so much more.  With such a gloomy forecast many small business owners decreased their marketing budgets and are just hoping to make it through to better times.  But this is a time of opportunity, for the aggressive small business owner that is.

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Tagging others on your small business Facebook fan page is a great way to get your page in front of new fans. It also helps build trust with other owners. Read More

How fantastic would it be for your future business revenue, if every one of your employees was a raving advocate for yourself, your business, and the products or services you offer to the market? This article suggests that it is possible to achieve this outcome and suggests a framework to start the process. Read More

The web is filled with social networks: We have Twitter for meeting new people, Facebook for old college buddies, and Bebo for those of us who don’t want to hang out with the mainstream. Those social networks are rarely viewed as corporate services — they’re relaxing at the end of a long workday, not playgrounds for more business activity. Read More