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An overview of best practices and hidden tips and tricks to maximize Twitter lists. Includes an overview of the different ways to use the lists feature. Read More

Approaches designed to take advantage of a connected society have allowed some brands and personalities to achieve strong growth. However there exists a deeper problem: literally every marketing and communications company/consultant claims to be able to produce digital marketing results. And very few actually succeed. Why? Read More

Practical, ready-to-apply how-to advice acquired real-life small business experience. Here are the top 5 Advantages of Owning Your Own Business Read More

Attorney Mark Rosenberg speaks with Reel SEO about small business video marketing and some legal tips to keep you out of trouble when using people or trademarks in your video marketing. In addition to the video below, the link leads to a full post on the issues. Read More

Let's take about one industry that is probably going to continue growing; Computer-related services for commercial and residential users. Recently, I had the opportunity to work with Steve Giordano, a recently downsized executive from the IT industry, and quite a... Read More

Here are seven tips for small business sales referrals from About.com. One or more, or perhaps all, may be helpful in building up sales and clients for your small business, an important idea right from the beginning when it comes to building your small business's client or customer base. Getting referrals also reduces your sales expenses and will definitely be the preferred tactic for a very smal Read More

Are you hoping to connect with bloggers and get the word out about your product or service? Are you hoping that you can find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links? Let’s talk about it. Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

One of my favorite exercises is brainstorming startup ideas with other entrepreneurs. You can gain a lot of value from a fresh perspective. When “pitched an idea” for brainstorming or feedback I tend to go through the same 7 key points and questions each time. Read More

Google's Nexus One is certainly a nifty device, and has generated more than its share of hype. But ultimately, Google's mobile strategy isn't about flashy hardware --- it's all about generating money from advertising, just like in the traditional Internet. Read More