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Marketing strategist Ivana Taylor has these 10 tips for marketing in 2010 including some that probably should be second nature. (Start a blog, for example.) The ideas include social media but are not all online so some close attention to what is needed to target your customers directly is the key. Think about your business and probably more importantly your customers. Where are they? Who are they Read More

2009 brought a world to its knees. Financial giants and normal folk were thrown into the swirling chaotic waters of economic turmoil. But chaos offers an exquisite opportunity for growth and discovery of new models of success. Read More

Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with their clients and would-be prospects. Read More

Find out why (some) old school marketing tips still work in the age of digital marketing. The key? Persistence, and knowing when to keep going and knowing when to quit. Read More

The idea, concept, and practice of the Ideal Client develops a laser sharp focus of exactly who your prospect is … and eliminates those that aren’t

But identifying your Ideal Client is only one component part of your marketing picture. Read More

Well another year has come and gone and we await the start of both a new year and a new decade. It’s amazing how fast the last one has passed. They say the older you get the faster that time passes you by. So far that old saying seems to be coming true.

The commercial white paper medium has seen its share of changes in this past year, mostly due to the advent and growth of Social Media. This c Read More

As you think about planning 2010, business-wise and personally, can you see how setting out three guiding words, and building paths that help you frame your goals, and then working from that mindset will help? Read More

There is always something magical about Christmas and it goes the same with the advertisements that we see during this period. Read More

Leadership isn't about your title, it is about what you do in the workplace. Here are five steps to become the de facto leader on any project. Read More

Small business owners are all wishing for the same thing this year. They want to find a "George Bailey" under their Christmas tree. Can anyone blame them? We have a lot to be thanful for this year, in spite of the economic mess. That doesn't mean we can add one more item to our Xmas wish list. Read More