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"... what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it." Read More

"Before Google, advertising was an art, in which Madison Avenue offered oblique advice on how to reach customers. After Google, it was a science—and all those witch doctors were suddenly a lot less relevant." Read More

This small business guide to online tools from Gerry Blackwell at Small Business Computing covers a variety of collaboration tools small entrepreneurs can take advantage of almost immediately. they run the gamut of high tech functions from video and audio to e-mail collaboration and all points in between. So make a New Year's resolution to test drive some of these new tools if you haven't done so Read More

Once you’ve decided to take your small business into the social media world it’s a good idea to brand yourself with a consistent web identity. Namechk is a free online service that will: "Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites." Read More

In 1999, I was the general manager of a business. Y2K was on the top of nearly everybody's thoughts at the time. I stayed up until midnight on New Year's eve of that year, wondering if all hell would break loose at midnight thanks to Y2K. Perhaps you joined me on that journey.

Well, all hell didn't break loose (unless you consider the financial industry's near demise about a year ago which had Read More

juggleI know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Some small business folks equate busy with business. The problem with social media usage is it can keep you really, really busy, without producing a dime of business. Read More

Trident Layers took a stab at integrating traditional advertising with social media marketing in running a full page ad in USA Today & NYT featuring "actual" tweets of chewers. A beautiful disaster or another ad gone bad? Read More

For the average small business owner, the changes to the search engine landscape mean that a few tweaks and extra steps are recommended to direct customers to your business. Here are a few SEO items to keep your eye on in 2010. Read More

small business georgetown coThis past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next new thing has settled a bit, businesses are coming around to the understanding that social media isn’t a department or separa Read More

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. Read More