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American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That's the conclusion of "Marketing to the Post-Recession Consumers," a recent study by Decitica, which reveals diverse reactions to the recession resulting in a variety of new "normal" spending patterns. Read More

With the power to publish and spread their message to thousands online, local businesses must pay attention to these online reviews and pro-actively manage and respond to them.

Customer online reviews DO have the power to make or break a local business. While the positive reviews out number negative, a negative online review can get real ugly… if level-headed thinking isn’t used. Read More

There is a misconception about social media that it is either free or too cheap to use. I do not agree with this thing. In my point of view social media is more expensive than conventional media. Read More

When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable? Read More

With an unexpected Republican U.S. Senate upset in Massachusetts, how will a probable revamping of the proposed health care reform bill affect small business. This column by Kent Hoover at Portfolio.com suggests a possible "Plan B" exists which would likely help small businesses and their employees afford better health care if Congress has the willingness to consider it. Read More

Last week Erik Qualmann posted a list of All Star Social Media players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Read More

Have you experienced negative online publicity from a dissatisfied client? Check out these tips for getting bad or defamatory postings removed from the Internet. Read More

How many of us look at the monthly bank statements or invoices issued as an indicator for how well we are managing our project costs? Read More

Getting listed, and then rising to the top when people look online locally, is one way to create a significant strategic marketing advantage. Below are fives areas that you should address to increase your chances of winning in the local search game. (Do it now, before your competitors do) Read More

An important part of running a small business can be seeking out tax deductions, especially around tax time. An important aspect of finding appropriate tax deductions in your small business can be knowing where to look. Here from Bankrate.com are "A dozen deductions for your small business" by Dana Dratch. Let the article serve as a starting guide when consulting your tax preparation professional Read More