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Have you ever filled out a contact form on a website or sent an email and weeks later you are still waiting for a response? Unless you have been extremely lucky you probably have experienced this and felt a little frustration or even felt angry.
Although we receive an increasing amount of emails, not replying could mean lost opportunities. Read More

Anyone contemplating doing business with you will go to Google or another major search engine and research you, your key executives and your company. What they find in the search results will determine whether you have a new client/customer or whether that potential client has been driven away by negative comments and an overall negative perception of you, your company and your executives. Read More

A common mistake that many people make is using the wrong kind of social media for their particular marketing objectives. Then when they receive lackluster results they conclude that social media does not work. In a successful social media campaign, it is imperative that you match the right tool for the right job. Here is a list of the right social media tools for the right marketing job. Read More

We've looked high and low to find the Internets best social networking sites specifically designed for small business, entrepreneurs, and startups. Here's the ultimate list! Read More

Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. This is accomplished first by possessing and developing the ten foundational success skills, and then by developing your own personal brand. Read More

White space is any space on your web site or printed page that doesn’t have graphics or text. When people first try to create their own marketing materials, their first impulse is to not “waste” space, and they fill pages with information. Read More

Finding new customers in new markets is a major element of any profitable business-growth strategy. However, many companies struggle with how to do it successfully, and as a result they keep mining the same markets and the same customers, even if neither are profitable anymore. Read More

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking ma Read More

Wordpress is the most admired CMS specifically designed and developed for the bloggers. You can use Wordpress to create a customized blog or website using your own domain name. The latest released WP 2.9.1 adds a great deal of new functions and allows you to create a full functional website at no cost. Read More

Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More