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During these times with the economy in difficulty it may seem harder than ever to cope with the demands and challenges in the workplace. There are a variety of steps you can take to reduce your overall personal stress levels at work. Read More

I have recently read a very interesting article on Social Media. The article was written in 2007 by Danath Boyd and Nicole Ellison. Both are pretty formidable entities in the world of Social Network Site (SNS) research. Read More

I am in the food business as well make gourmet cookies and fortunately marketing personality!! And i believe building a brand is ongoing process and your own unique branding idea comes from you. Yes YOU, no consultant can create a DNA for your brand; of course they can help in execution and makeup. Read More

Let me start by saying that I'm something of a heretic, especially when it comes to business. Some would say that I'm outrageously opinionated, and that listening to my crazy ideas could get you into a lot of trouble. Read More

Decision point. We know that having a vision for your organisation is more than a fantasy of what the business could be. It sounds so grandiose... Read More

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well... Read More

Ireland is known as the Emerald Isle, where there are forty shades of green. With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week. I got to thinking, which shade of green is your attitude to your business? Read More

Yes, times are tough for sure. Many people everywhere are struggling all trying to deal with the consequences of the 2008 - 2009 Great Global Recession Read More