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Your portfolio sucks. It makes me cry. You are a great designer with a perfectly designed portfolio site, and yet, it’s still terrible at the same time. Even my cat, Sheldon, knows it, too. Good thing, you can still improve it. Read More

Ah, the business blog. Everyone knows they need one, but no one knows what to say on it. My clients moan, “It’s easy for you. You’re a writer. I’m a cake decorator/photographer/project manager/bookkeeper – what on earth can I write about?” Read More

A lesson I’ve learned from pitching and negotiating with copywriting clients is that they don’t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. Read More

The chance to write a guest blog can be exciting in itself because it gives you exposures to a wider audience. But it's worth considering exactly what content to use and how it fits into your prospect's buying process. Also, what's your call to action and landing page plan? We'll take you through t Read More

Before trying to set up your own webshop, it’s worth finding out what’s worked for others in terms of layout, conversion, ‘call to action’ icons, and so on. Luckily, rather than you having to randomly go through hundreds of websites, some very nice people out there have done the hard work for you, Read More

I recently read an article from The New York Times that discusses how call center agents can now identify their callers’ moods and emotions based on their intonations. As quoted on the article, “It’s not what you say. It’s how you say it.” Read More

Break down emotional intelligence even further and couple that with the US holiday of Thanksgiving and you discover that one of the elements of emotional intelligence, gratitude, can deepen your ability to lead more effectively.Increased loyalty, positivity and productivity are pretty good outcomes Read More

Here is another news about the bad things happening because of Obamacare. Honestly, I am getting tired of all these. But then again, we still need to know. Read More

Now that you know the rules of event planning, it’s time to start promoting your event. Whatever event you’re planning, you need to have a robust marketing plan that includes both online and offline advertising to spread the message. Read More

If you are running or considering running a pay per click advertising campaign with Google Adwords or Bing Ads it pays to understand how to make the most out of the auction style bidding format of these platforms. Read More