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Delegation is important to you because; you don’t have the time to do everything.

It is important that you delegate.
And it is important that you delegate well.

Some people do not delegate well and it leads to all kinds of problems.

So, if you are a person who does not delegate as well as Read More

For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More

One of my all time favourite bands is Pink Floyd. And two of their best songs just happen to be titled Time and Money. Read More

Thinking about opening up your own business? Not sure what to expect?

In this post, we’re going to discuss how finding time is one of the biggest challenges a solo entrepreneur will face and how to respond to it. Read More

From outdated SEO practices to ignoring your competition, discover 23 of the worst blog marketing tips and how they can harm your small business strategy. Read More

Big data may, and often does, show humans the error of their assumptions or theories. Smart humans realign their thinking accordingly. However, if big data is manipulated, consciously or subconsciously, it becomes just another means of confirmation bias. Read More

Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. List article goes through the key tasks for any modern PR professional. Read More

How can you come up with innovative ideas that customers will love, even when what they say they want isn’t what they want at all?

Here are three tips: Read More

Self-doubt is a part of human nature but since it can also hamper creativity and self-confidence of an entrepreneur, it becomes important to overcome it ASAP. Read More