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Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year.

From generating leads to protecting your reput Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

Businesses, entrepreneurs and employees can benefit from a wide variety of digital technology set to explode in 2016. The ability to leverage technological advances is a crucial element to the success of small businesses. Some of the most disruptive innovations over the past few years are creating Read More

Marketing ideas are floating everywhere. Tips and tricks of social media lead generation are plenty across the web. There are also some great articles on it with a handful number of resources to motivate you to do a better job. Read More

In the last twenty years, e-commerce has entirely revolutionized retail. It went from being an essentially non-existent business model to becoming a potential threat to the traditional mall as we know it. Jeff Bezos shipped Amazon’s first ever online book sale in 1995, and we consumers have never l Read More

As the web continues to evolve, users are becoming increasingly blind to ads that enable publishers to provide access to content for free. Users don’t see ads, either because they have chosen to block them out mentally, or because they are using software or a browser plugin to hide them.

Now, ne Read More

The presence of IoT gadgets, services and technologies have drastically impacted the way in which we lead our lives – from the office, to lunch breaks, and of course, to our home lives. Today, we don’t need to be physically present to carry out daily home tasks and chores. . Whether you need to act Read More

As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

More than half of marketers dedicate the equivalent of a full workday attem Read More

Businesses have been accumulating data for ages. Data is used to drive the decision-making process, and helps optimize workflows, marketing, product delivery, and customer relationship management. High-end computing has made data analysis more accessible, although it has not always been an elegant Read More

For the first time in several years, humans now account for more Internet traffic than bots, but bot activity is increasing at smaller websites. Read More