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Here are some of the common practices people seem to follow on Facebook, Twitter and Google Plus, which ones are worth and which are plain myths.
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In the spring of 2015, as Israel prepared for general elections, virtually all of the mainstream media analysts believed that change was in the air.

Conventional wisdom at that time had it that the Israeli populace was ready to turn its back on Prime Minister Benjamin Netanyahu and the governmen Read More

The tech startup Yotpo has signaled its ambitions for expansion by recruiting a high-ranking executive from GoDaddy, the World’s largest domain name registrar. Miguel Lopez, who spent five years as Vice President of Customer Care at GoDaddy has now been installed as Yopot’s Vice President of Client Read More

Social media automation is a doubled-edged sword.

Done right, it can save you a ton of time and radically improve your ROI.

One the other hand, we’ve all seen where automation can go wrong.

When it does, automation makes you look like a disconnected, disingenuous, sleazy, self-promotional Read More

Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.

In the form of testimonials, reviews, ratings and comment threads, Read More

Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.

Even if your startup is still in stealth mode, there are a few things you can do in preparation for your star Read More

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out. Read More

2016 is a promising year for small business owners and entrepreneurs. The development of modern business technology gives small businesses the opportunity to develop low-cost, enterprise-quality products and services.

Social media, Internet marketing and ecommerce empower your business to reach Read More

Words are important. They have weight. They craft and mould and create. Consider the sentence: “I never said she stole my money.” Put an emphasis on each word, and the sentence has seven different meanings.

But how does that relate to native? Read on to find out. Read More

Ready to take your content marketing to the next level in 2016?

These are the ultimate content marketing creation and distribution tools your business needs in its arsenal. Read More