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Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, or Chanel perfumes. Some of these commercials entice would-be buyers with the promise of an exciting and glamorous lifestyle, others portray an image of coolnes Read More

Consumerism is continuously on the rise, creating the perfect playground for all business-minded individuals looking to make a claim in the multibillion-dollar ecommerce industry. More than that, 2016 is the consolidation of the mobile era, which suits ecommerce companies very well. It is predicted Read More

Here are the 5 reasons why you should buy an Asus Zenfone 2 Laser if you are looking smartphone under 10k with good specs, good camera and good battery life. Read More

Social media engagement has been in the shadows as a goal and metric, but it seems that in 2016 audience engagement gets to (finally) shine! Here are 8 steps to increase your social media engagement Read More

You want a great website, right? Today the question isn’t about having or not having a website. It is: Are you going to settle for an average website? Read More

Startups provide business leadership with new products, services, and new revenue models, but leadership startups can only be built by entrepreneurs who are leaders themselves, and incent leadership in the team around them. Leadership which incents other people to be leaders is called “contagious l Read More

Shopping online is a very different experience today than it was 10 years ago. E-commerce has grown dramatically across industries and has turned the web into a widely used, reliable way to shop for most consumers in America.

But in spite of all that progress, marketers in the retail space have Read More

Most people seem to hate Twitter Auto Direct Messages, and not without good reason. But what if there was a better way? A way to auto dm new followers that's actually beneficial? Read More

I meet many entrepreneurs with a real passion for their new idea, but unfortunately they don’t all realize that passion is necessary but not sufficient fuel to turn their idea into a successful business. The result is that far too few really great innovations ever get implemented -- or last more th Read More

Content marketing done right is a seriously cool thing—and I’m not just saying that as Managing Editor of a content agency or as a word nerd who is wearing Harry Potter socks right now.

I love words. I love content. I have the attention span of a small child because I’m constantly toggling betwe Read More