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I know, I know. . . This is considered blasphemous to many of you die hard Google Analytics fans out there. This post will certainly get me more enemies than fans, but that’s ok because it’s true – Google Analytics is not a good tool for inbound marketing. Many of you who find this post offensive Read More

I will be discussing 8 small business advertising promos you can learn from. Four will be successful ones and the other four, failed ones. This is what we call tactical advertising. I discussed the difference between a strategic ad and a tactical ad. You can click here if you want to review... Read More

Trigger events are the talk of the town these days, but what's it all about? A panel of leading experts separates the noise from the money making. Read More

This post focuses on a duplicate content problem that we see a lot. Why are SEO best practices missed so often? and what are the implications of small problems as you build and improve your site? Read More

This may seem like a dumb question, but when was the last time you gave your company website a gift? It doesn’t have to be something expensive, just something useful. Not sure what you should get your favourite chunk of code? Here are five very affordable options: Read More

When you design your blog, it is so important to consider how the blog will appear to the reader. Is the content easy to read? Have you considered the type of font that you will use and its appropriateness for your reader? The font and how the colours of your blog are defined will impact how your r Read More

The Pros and Cons of becoming a Business Freelancer.

A Reality-Check from me and my new Ferrari! Read More

In this article, I write about the fact that some people refer to some of their past experiences as "failures" and "setbacks", while others, get strength, empowerment by focusing on the silver linings of all experiences and those key learnings. Read More

Here in the marketing world, we should never become complacent. And that includes when designing our marketing programmes. Each programme has new objectives and therefore needs to be tailor-made to address that. What has worked for many years may still bring in results tomorrow but is it with optim Read More

Starting a green website from scratch involves a whole lot of effort, but the rewards can be rich indeed. Read More