BizSugar.com › Sales › How A Product Works vs. How to Sell

You sell a product or service. Your prospects might want to know how your product or service works, so you often need to tell them what it does, how it does it, and what the prospect should know about the product or service if the prospect decides to own it. But that is not selling. It is often part of selling, but it's not selling. Yet, many salespeople confuse "How a product works" with "how to sell."