BizSugar.com › Startups › The real business magic

90% of business theory you can find in universities classes, courses, books and so on does not fit in todays economic times to develop a ubercool company.

Almost everything that I learned it’s about seeking for needs and then filling them up over a business opportunity. Research the market, build something and start selling.

Steve Blank wrote about a new strategy of building a business: from the product development model (“path to disaster”) to customer development model (“path to epiphany”). You only start building a product after you know there exists market demand and you have some clients.

But the magic behind a visionary company is other:...