Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.
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4 Copywriting Steps that Will Sell Ice to Eskimos


From http://www.searchengineguide.com 4793 days ago
Made Hot by: on January 18, 2008 8:52 pm
Five Questions for Direct Mail Copywriters


From http://www.targetmarketingmag.com 4859 days ago
Made Hot by: on November 14, 2007 8:21 pm
In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor
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How Storytelling Boosts Response Rates


From http://www.targetmarketingmag.com 4876 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin
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Four Secrets To Copywriting That Sells


From http://www.targetmarketingmag.com 4881 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co
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