Hard-sell or soft-sell approach in your copy? What's the best way to go?
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The Harpoon or the Net: What's the Right Copy Approach for Your Prospects?


From http://www.copyblogger.com 5338 days ago
Made Hot by: on June 30, 2008 8:44 pm
Marketing stupidity on the grandest scale


From http://bcs.targetmarketingmag.com 5347 days ago
Made Hot by: on June 20, 2008 2:28 pm
Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.
"My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks."
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Email Analytics Reveal Sweet Spots In Subject-Line Length


From http://publications.mediapost.com 5362 days ago
Made Hot by: on June 4, 2008 12:42 am
Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
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Internet Sales: Top 5 Tips to Convert Your Website Visitors


From http://www.vertical-leap.co.uk 5368 days ago
Made Hot by: on May 29, 2008 7:36 pm
When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine
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3 Multichannel Trigger Campaigns That Work


From http://tmt.targetmarketingmag.com 5414 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response.
As 100% variable
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The Growing Influence of Online Social Shoppers


From http://www.emarketer.com 5421 days ago
Made Hot by: on April 7, 2008 12:31 pm
Who do consumers trust?
Increasingly, each other.
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Stunning Visuals and Crisp Copy Make for a Must Read ENewsletter


From http://contentmarketingtoday.com 5443 days ago
Made Hot by: on March 13, 2008 10:21 pm
From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."
I've got to admit, the visual for this newsletter is really, really, really good. Read More
I've got to admit, the visual for this newsletter is really, really, really good. Read More
Six Tips for Direct Mail Gifts


From http://www.targetmarketingmag.com 5450 days ago
Made Hot by: on March 8, 2008 9:18 am
Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages.
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Four Tips for Creating Emotional Direct Mail Appeals


From http://www.targetmarketingmag.com 5479 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an
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4 Copywriting Steps that Will Sell Ice to Eskimos


From http://www.searchengineguide.com 5499 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.
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