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Being that I believe email subscribers are such a crucial piece to my blogs success I've done a ton of research over the past month or so to uncover why my email subscription rate is lack luster at best... Read More

Writing a sales letter for your business is a lot easier when you can get your head around the main elements that make one up. This post covers the basic requirements needed to make one for your business. Read More

Get your email communication right up-front. If you don't, this article gives you three tips to manage your reputation. Read More

If you're wondering what to put in a newsletter to send to your e-mail marketing list, you're not alone. To help you figure it out, I created this handy infographic. Read More

We’ve all heard that online marketing, social media and blogging are the latest and greatest marketing trends. However direct mail marketing is not dead in the water. So if you’re still doing direct mail marketing – or want to give it a try as a future promotional campaign – here are 15 tips to cre Read More

Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales --

These retention tactics can have a huge impact on your bottom line and are also easy to i Read More

Your newsletter subscribers are so valuable. These people have let you into their world by giving you permission to fill their inbox. I respect that relationship and I want to utilize the best tools on the market to deliver the value I have promised. Read More

Face-to-face networking is an essential element for small business, but it's extremely daunting, not to mention how do you remember everyone's names? I devised my Networking Rule of 3 to make it easier and get better results. Read More

Staying in touch with customers during the holidays is the key to increasing sales! Here are 6 ways to stay in touch, increase sales, and create raving fans! Read More