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Four Tips for Creating Emotional Direct Mail Appeals - http://www.targetmarketingmag.com

Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 5012 days ago
Made Hot by: on February 8, 2008 10:10 pm

While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

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4 Copywriting Steps that Will Sell Ice to Eskimos

Posted by JohnH under Direct Marketing
From http://www.searchengineguide.com 5032 days ago
Made Hot by: on January 18, 2008 8:52 pm

Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

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Five Questions for Direct Mail Copywriters

Posted by wontonu under Direct Marketing
From http://www.targetmarketingmag.com 5098 days ago
Made Hot by: on November 14, 2007 8:21 pm

In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor Read More

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How Storytelling Boosts Response Rates

Posted by JohnH under Direct Marketing
From http://www.targetmarketingmag.com 5115 days ago
Made Hot by: on October 29, 2007 7:53 pm

For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

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Four Secrets To Copywriting That Sells

Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 5120 days ago
Made Hot by: on October 22, 2007 1:20 am

Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More