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Marketing is a broad term in itself which can be categorized in many segments. Email marketing is one of the most vital segments of marketing. Here's a post on what email marketing entails and how it should work. Read More

Depending on what you are selling and your target audience, it’s highly likely there’s an app for you to advertise on. Millennial Media, Google’s AdMob and Apple’s iAd can help you find the right fit. Read More

Having a person’s email address doesn’t make them a lead for your business.

What is a lead? A lead is a person who has indicated interest in your company’s product or service. Online, a lead is traditionally defined as a person that completes a landing page. A landing page is a webpage with a fo Read More

Differentiating your business DOES NOT have to cost a lot of money. Though geared for the cleaning busines owner, this post shares some low cost approaches to make your company stand out. Read More

For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans? Read More

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

Many businesses hesitate to use Mobile SMS Marketing, indeed many businesses use it badly. As with any marketing campaign or channel, the key thing is that it needs to be done at the right time with the right content, providing value to the customer. Find out how you can use Mobile SMS Marketing t Read More

Double the quantity of business purchasers or customers inside one month by following easy however extremely effective steps to come up with leads and with success convert them into paying customers.

The secret to a really self-made business lies inside a keen understanding of the requirements a Read More

Print marketing has a very local impact and uses brochures, flyers, postcards, posters to promote products and services within the neighborhood. Read More