How Storytelling Boosts Response Rates

How Storytelling Boosts Response Rates - http://www.targetmarketingmag.com Avatar Posted by JohnH under Direct Marketing
From http://www.targetmarketingmag.com 4287 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Four Secrets To Copywriting That Sells

Four Secrets To Copywriting That Sells - http://www.targetmarketingmag.com Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 4292 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!