How 20 Words Generate a 220% Lift in Response

How 20 Words Generate a 220% Lift in Response - http://www.clickz.com Avatar Posted by jnelson under Direct Marketing
From http://www.clickz.com 3738 days ago
Made Hot by: billrice on August 20, 2008 12:27 am
Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

"OMG! The Coupons Are Here!" or why teens love direct mail.

"OMG! The Coupons Are Here!" or why teens love direct mail. - http://www.marketingprofs.com Avatar Posted by suzyQ under Direct Marketing
From http://www.marketingprofs.com 3771 days ago
Made Hot by: on July 18, 2008 9:49 pm
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More

21 Days To Unlimited New Business

21 Days To Unlimited New Business - http://bensettle.com Avatar Posted by waltgoshert under Direct Marketing
From http://bensettle.com 3777 days ago
Made Hot by: on July 15, 2008 4:20 am
Excellent audio interview and practical free or low-cost business growth ideas that work Read More

Is Your Small Business Missing This Vital Competitive Edge?

Is Your Small Business Missing This Vital Competitive Edge? - http://www.multisolutions.co.uk Avatar Posted by iandenny under Direct Marketing
From http://www.multisolutions.co.uk 3775 days ago
Made Hot by: on July 15, 2008 4:20 am
Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them. Read More
Hard-sell or soft-sell approach in your copy? What's the best way to go? Read More

Marketing stupidity on the grandest scale

Marketing stupidity on the grandest scale - http://bcs.targetmarketingmag.com Avatar Posted by waltgoshert under Direct Marketing
From http://bcs.targetmarketingmag.com 3801 days ago
Made Hot by: on June 20, 2008 2:28 pm
Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment. "My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks." Read More

Email Analytics Reveal Sweet Spots In Subject-Line Length

Email Analytics Reveal Sweet Spots In Subject-Line Length - http://publications.mediapost.com Avatar Posted by ArmadaIG under Direct Marketing
From http://publications.mediapost.com 3816 days ago
Made Hot by: on June 4, 2008 12:42 am
Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More
When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine Read More

3 Multichannel Trigger Campaigns That Work

3 Multichannel Trigger Campaigns That Work - http://tmt.targetmarketingmag.com Avatar Posted by ArmadaIG under Direct Marketing
From http://tmt.targetmarketingmag.com 3868 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

The Growing Influence of Online Social Shoppers

The Growing Influence of Online Social Shoppers - http://www.emarketer.com Avatar Posted by digitalsmash under Direct Marketing
From http://www.emarketer.com 3874 days ago
Made Hot by: on April 7, 2008 12:31 pm
Who do consumers trust? Increasingly, each other. Read More
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