Measuring your marketing efforts is key is you seek to understand what is working, and what isn’t. You can do that by asking one simple question. Read More
Emails Dazzle Readers
Do you want your emails and newsletters to dazzle your readers and get opened? I found this infographic that may teach us how to have that happen before we send that next email. The fourth quarter of the year is most important if you are selling online. Last year alone 144.8 Read More

5 Strategies Thought Leaders Use to Get Followers

Avatar Posted by airabongco under Direct Marketing
From http://smallbiztrends.com 4096 days ago
Made Hot by: maestro68 on September 8, 2013 8:52 pm
This is the age of though leaders where people look for someone who can inspire them and not just another copy of another person. Uniqueness is everything. Here's how you can get more followers by being a thought leader. Read More

Eliminating Split Testing Blues

Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4111 days ago
Made Hot by: tiroberts on August 26, 2013 4:28 pm
Good old split testing... Just like sex at high school, everybody says they are doing it. But, in reality most people are either telling lies, or they are not doing it properly. Read More
Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More

Think like a small business when you make a video

Avatar Posted by bigmoneyweb under Direct Marketing
From http://mwpdigitalmedia.com 4112 days ago
Made Hot by: robinandy58 on August 20, 2013 3:24 pm
Age and experience are great, but not when the result is inhibition and fear. This is often the difference between big businesses and small businesses.

Smaller, newer businesses are still infused with entrepreneurial spirit. Older, bigger businesses are often in the realm of playing it safe. Read More

Horrible First Impressions

Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4119 days ago
Made Hot by: sophia2 on August 15, 2013 2:18 pm
On the weekend I was looking to buy some new furniture for our house, and paid a visit to the local Furniture Superstore. After finally deciding on what we want to buy, we approached the nearest sales guy to discuss purchasing terms. Read More

Is It Possible To Climax When Reading A Sales Letter?

Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4130 days ago
Made Hot by: advertglobal on August 8, 2013 11:56 am
Alright let's talk about climaxes today. The dictionary defines the word climax as: The most intense, exciting, or important point of something; a culmination or apex. Read More
How many of you become inspired when listening to an awesome TedTalk or conference presentation? When I attended sxsw interactive recently I thought my hand was going to break from writing down all the new ideas I was whipping up! I have created my top lists of people who post quality content for r Read More
Without a blog, you will find it difficult to reach out to prospects and engage them. If you don’t blog, no one will know that you even exist. It may also take your prospects a long time to discover you when you don’t have a blog. So, start a blog and you will simplify the process of establishing a Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!