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According to experts at gather.com, email marketing services take the lead in terms of cost-effectiveness. It's easy to understand why. To start, digital campaigns can reach people around the world for one low cost while direct mail campaigns require postage. Then, the funds saved on printing and paper might be too significant to ignore. Read More

How to increase the chances of your introduction or prospecting letter getting opened. Along with one other piece of information to further your chances of getting your introduction letter open. Read More

With all of the talk about Haiti some small businesses may wonder what they could be doing to help out with that relief effort and all of the other causes that are dear to our hearts. Customers are already giving... Read More

Larger businesses should consider integrating established promotional activities such as email marketing with TV advertising, it has been claimed. The Direct Marketing Association (DMA) encourages firms to combine online advertising strategies such as email marketing, with direct mail and television advertising. Read More

One of the least done processes in sales that can have one of the biggest impacts on your results. This will help take a potential sale to a done deal.

The secret is to get testimonials and share them with clients and prospects.
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Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More

This is a “How To” article that uses several tips to help promote your event and make sure that you are reaching a targeted audience.

If you spend a good amount of time preparing for an event, you should make sure that your target audience knows about it.
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Boy Genius Report got their hands on this internal memo from T-Mobile regarding the upcoming Google Nexus phone. So you don't get get eyestrain, we'll paraphrase it for you: Google will launch the Nexus in January, selling it directly over the Web. They'll share troubleshooting/support duties with manufacturer HTC. T-Mobile will then gladly provide you with service (which is no different than Read More

Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers. Read More