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Your mailings are CAN-SPAM compliant if: 1. the subject line is not misleading and advertisements are clearly labeled as such; You'll have to head over to the full article for the rest. This short lesson on avoiding CAN-SPAM violations is quick and to the point. Read More

A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun. Read More

An e-mail is only as good as its subject line. As the saying goes, you only get one chance to make a first impression, and in an e-mail, that first impression comes in the subject line. Read More

RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More

Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t Read More

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o Read More

E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month. Read More