RFM - Recession Proof Your Marketing Spend Today!

RFM - Recession Proof Your Marketing Spend Today! - http://www.evancarmichael.com Avatar Posted by jrstafford under Direct Marketing
From http://www.evancarmichael.com 4127 days ago
Made Hot by: on February 16, 2009 11:53 pm
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More

5 Tips How to write the “classic direct mail package

5 Tips How to write the “classic direct mail package - http://www.directcreative.com Avatar Posted by himangim under Direct Marketing
From http://www.directcreative.com 4183 days ago
Made Hot by: on December 24, 2008 12:07 pm
Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More
Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Social Media Marketing Books List | Online Marketing Blog

Social Media Marketing Books List | Online Marketing Blog - http://www.toprankblog.com Avatar Posted by himangim under Direct Marketing
From http://www.toprankblog.com 4204 days ago
Made Hot by: on December 2, 2008 4:00 am
Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t Read More

5 Tips for Saturation Mailings

5 Tips for Saturation Mailings - http://tmt.targetmarketingmag.com Avatar Posted by ILuvMktg under Direct Marketing
From http://tmt.targetmarketingmag.com 4234 days ago
Made Hot by: on October 31, 2008 1:45 am
Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o Read More

To Nurture Leads, Send Three to Four E-mails a Month

To Nurture Leads, Send Three to Four E-mails a Month - http://www.emarketingandcommerce.com Avatar Posted by ArmadaIG under Direct Marketing
From http://www.emarketingandcommerce.com 4242 days ago
Made Hot by: on October 21, 2008 9:35 pm
E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month. Read More

3 Ideas for Boosting Holiday Sales

3 Ideas for Boosting Holiday Sales - http://www.targetmarketingmag.com Avatar Posted by wontonu under Direct Marketing
From http://www.targetmarketingmag.com 4249 days ago
Made Hot by: on October 17, 2008 8:57 am
With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

Creativity is an asset ... learn to leverage it

Creativity is an asset ... learn to leverage it - http://www.smallbiztrends.com Avatar Posted by MattMcGee under Direct Marketing
From http://www.smallbiztrends.com 4263 days ago
Made Hot by: on October 1, 2008 1:25 pm
Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

How 20 Words Generate a 220% Lift in Response

How 20 Words Generate a 220% Lift in Response - http://www.clickz.com Avatar Posted by jnelson under Direct Marketing
From http://www.clickz.com 4304 days ago
Made Hot by: billrice on August 20, 2008 12:27 am
Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

"OMG! The Coupons Are Here!" or why teens love direct mail.

"OMG! The Coupons Are Here!" or why teens love direct mail. - http://www.marketingprofs.com Avatar Posted by suzyQ under Direct Marketing
From http://www.marketingprofs.com 4337 days ago
Made Hot by: on July 18, 2008 9:49 pm
In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!