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Direct Marketing | Small business news; tips; networking | BizSugar - Page25

Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started Read More

Online direct marketing should 'aim to go viral'

Online direct marketing should 'aim to go viral' - http://www.equimedia.co.uk Avatar Posted by jsternal under Direct Marketing
From http://www.equimedia.co.uk 4113 days ago
Made Hot by: on January 11, 2010 8:15 pm
With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More

If Something's Going Wrong, Look at Your Offer

If Something's Going Wrong, Look at Your Offer - http://www.lesproctordirect.com Avatar Posted by stillwagon428 under Direct Marketing
From http://www.lesproctordirect.com 4158 days ago
Made Hot by: ajayjoya on November 23, 2009 7:18 pm
If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. Read More
David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

Learn How To Improve Your Marketing And Sales

Learn How To Improve Your Marketing And Sales - http://cindyking.biz Avatar Posted by CindyKing under Direct Marketing
From http://cindyking.biz 4250 days ago
Made Hot by: vanessa.tan on September 1, 2009 11:32 pm
Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More

From Zero To Hero: 10 Ways to Grow Your Email List

From Zero To Hero: 10 Ways to Grow Your Email List - http://smallbizbee.com Avatar Posted by tuckerleroy under Direct Marketing
From http://smallbizbee.com 4255 days ago
Made Hot by: edragonu on August 20, 2009 2:17 pm
Tips for growing your email marketing list online and offline for the best results. Read More
Your mailings are CAN-SPAM compliant if: 1. the subject line is not misleading and advertisements are clearly labeled as such; You'll have to head over to the full article for the rest. This short lesson on avoiding CAN-SPAM violations is quick and to the point. Read More

If B2B marketing emails could talk

Avatar Posted by suzyQ under Direct Marketing
From http://www.youtube.com 4379 days ago
Made Hot by: on April 20, 2009 8:28 pm
A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun. Read More

5 Ways to Strengthen E-mail Subject Lines

5 Ways to Strengthen E-mail Subject Lines - http://www.targetmarketingmag.com Avatar Posted by wontonu under Direct Marketing
From http://www.targetmarketingmag.com 4421 days ago
Made Hot by: on March 15, 2009 9:16 pm
An e-mail is only as good as its subject line. As the saying goes, you only get one chance to make a first impression, and in an e-mail, that first impression comes in the subject line. Read More

RFM - Recession Proof Your Marketing Spend Today!

RFM - Recession Proof Your Marketing Spend Today! - http://www.evancarmichael.com Avatar Posted by jrstafford under Direct Marketing
From http://www.evancarmichael.com 4442 days ago
Made Hot by: on February 16, 2009 11:53 pm
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!