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As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More

This shortcut is to get recommended by others. Those “others” that I’m referring about are those who are in a higher position, someone whom everyone listens, respect, admire or even love. If you’re recommended by your boss to a position or to someone then it is definitely a good way to influence ot Read More

When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

Here are two spammy link-building techniques that no longer work – but that are still being pushed by many SEO practitioners today. Read More

If you own a business or manage your company's content then it's important to have a plan of attack before hitting the social media airwaves. Here are three tasks to check off your list before launching your online content marketing plan. Read More

While these next few months are often the most celebrated times of the year, they can also be some of the most stressful for businesses. Are you worried your fourth quarter sales are not where they should be with only three months left in the calendar year? Don’t panic! Here are four ways to help y Read More

What impressions are you creating? Are they building your reputation or are they hurting you? You control the impressions you create, make sure you are creating those you want. Read More

What is clear from this is that spammers really prefer Gmail heads and shoulders above Yahoo and Hotmail. Read More

Based on posts I have come across in my blog travels here are some tips to ensure you write bad posts that no-one will want to share and they definitely won’t come back to read your posts again. Read More