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If, as a sales pro, you're solving only the easy problems, YOU have a problem. Top execs are working on the toughest of issues. Shouldn't that be your focus as well? Solve the tough problem! Read More

These days, it seems everyone has a loyalty program–grocery stores, drugstores, restaurants, airlines, movie theaters . . . These loyalty programs are started to entice repeat business. Loyalty cards typically allow consumers to receive discount prices, earn points on their purchases, and receive c Read More

Cold calling is not the easiest of most fun activity at the best of times; here are three things you can do to take some of the edge off a needed task. Read More

When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either Read More

It is no secret that mobile usage is on the rise. Here are the reasons why you need to implement a mobile website into your online marketing strategy. Read More

Don't compete on price alone. That's one of the quickest ways to LOSE money in your online business.

Instead you need to develop differentiation strategies that attract higher margin purchases.

This short video will help you brainstorm some unique value-added promotions to increase your cus Read More

There are already so many things that we can use social media for and here is one more for you. Social media has become a great way to show your potential customers how much your current customers couldn’t live without your product. The best part about this whole strategy is how little work is requ Read More

You call on a contact that is an obstacle and roadblock. Going over their head means you alienate a contact that will be crucial to your success. What now? Read More

Blogging is work, but the business benefits can make it very worthwhile. Read how a blog can help - and how to take best advantage. Read More