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If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, they don’t need you. In fact, if it’s accessible via Google or from your website or from a competitor’s website, they don’t want you. They’ll correctly assume that all you’ll do is burn more of their time, and there’s not enough of that to go around as it is Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

Isaac Asimov: Science-Fiction writing master? Magic? What do they have to do with your business?

Plenty! It's about getting published in the world of business, establishing a reputation and attracting clients and customers!

Check out the article.. Read More

Value propositions are great, but still have to be used with care. You want to ensure that you are using them to build and communicate value, not as "pitches" Read More

An interesting question that arises, and one which I recently put out there to my own network is why do we unfollow on Twitter? I thought I’d share some of the more common responses to this question Read More

Six pros and cons of outsourcing your social media marketing campaign, plus ways to make it more beneficial to your business Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

Details inside Read More

How to Write a One Page Business Plan. Businesses can do well without planning, many do. However, to become a high performing organization, to grow rapidly, a company really needs a planning and monitoring process Read More

Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge. Read More