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If we are truly looking to engage with customers and prospects….is it better to jump up and down in our showrooms, exclaiming our virtues…or rather walk up and down Main Street, shaking hands and offering our assistance to our neighbors Read More

A client of ours who provides engineering and integration services recently established an alliance with a hardware/component distributor. It’s a great match, dramatically extending the value each company can provide to its customers. The challenge to our client is educating their new partner’s 1,500 sales reps Read More

Five tips for successful international search marketing to connect with your international clients. Read More

Very useful tip for anyone who wants to improve their conversions, their communication skills, the effectiveness of their letter, emails, blog posts, fliers, etc Read More

Social marketing strategies are important for every business. As an entrepreneur, you need to constantly evaluate what tools you’re using and how effective they really are for obtaining your goals. That includes your social media tools. You also should always be on the lookout for new tools that will make you more efficient Read More

Are you one ofthose small business owners who just can't see the value in Twitter? Does the idea of conversing with potential business partners, clients and customers by sharing informative content and retweeting the comments of others seem like a waste of valuable time? Hey, if you really want to understand the Twitterverse and how it can transform your business, read on. Read More

Twitter Contests, like a ReTweet Contest, are a great way to get more Twitter followers, and engage those who are already following your business on Twitter Read More

Selling isn’t easy. Selling the value you create is difficult because selling is difficult. Ultimately, whether or not you sell price is greatly impacted by what you as a salesperson do to create value for your dream clients Read More

Is it possible to sell without a sales process? Can you be successful engaging customers without a plan?

It happens all the time. I even hear sales people brag about “the art of sales.” The bravado of natural born rainmakers sounds good, but it’s a fool’s errand. It simply doesn’t work that way.

The best don’t sell by the seat of their pants Read More